Eia (sometimes Heia) was a local Illyrian goddess particular to the Histrian peninsula in the northern Adriatic — modern Istria, on the territory of Croatia. Her cult was concentrated at Pula and at the smaller Histrian centers; the dedicatory inscriptions to her are not numerous (perhaps a dozen are known) but they are concentrated in this region and confirm her status as a regional civic deity. The Romans identified her sometimes with Bona Dea (the Roman 'Good Goddess' of fertility and women's mysteries) and sometimes with Tellus (the earth-mother), reflecting the breadth of her functions.
Her name Eia is of uncertain etymology — possibly a Histrian-Illyrian word for 'mother' or 'lady,' possibly a name from a still older pre-Indo-European Adriatic substrate. The Histrians themselves were Indo-European but had occupied territory previously inhabited by older populations whose languages and religions are largely unknown; some of the Histrian deities (Eia is among the candidates) may preserve elements from this older substrate, transmitted to the Iron Age Histrians and from them to the Romans.
The Eia-cult illustrates the proliferation of local female deities in the Illyrian-Adriatic region. Each city, each tribe, each locality had its own tutelary goddess — the Roman provincial inscriptions preserve dozens of names — and Eia was Histria's, with no clear cultic links to the other regional figures (Allat-Diana, Thana, Bona Dea) beyond the broad pattern of female protectors of the locality. The pattern reflects the political fragmentation of pre-Roman Illyria: each polity had its own divinity, and the Roman administrative consolidation only partly merged these local cults.
The cult was extinguished with the Christianization of Histria. The Pula cathedral and the various Christian basilicas of the region were built over earlier sanctuaries, including (probably) one or more Eia-sanctuaries; the cult-site continuity is real but the cult-content was wholly replaced. Eia's name is preserved in the Roman inscriptions, but she has no medieval afterlife in Christian saint-cult that can be specifically traced to her.

