Roma was the personification of the city of Rome, deified and given divine honors. She was a Hellenistic invention rather than an old Italic deity — the cult began in the Greek east, where cities had long been accustomed to deify themselves and their alliances, and where the Roman conqueror was a power to be honored. The first temple to Roma is recorded at Smyrna in 195 BCE, vowed in gratitude after the city had appealed successfully to Roman protection; thereafter many other Greek cities established cults of Roma. Roma the goddess was thus born abroad, and she returned to her city as a foreign import.
The cult was somewhat slow to take hold in Rome itself, where the Romans were embarrassed at the idea of self-worship; it acquired a regular footing only under Augustus, who associated Roma with his own divine numen and made the worship of "Roma and Augustus" the standard formula for the imperial cult in the provinces. The great temple of Venus and Roma — designed by Hadrian and built between 121 and 135 — was the largest temple in the city, and stood near the Colosseum on the site of the old vestibule of Nero's Golden House.
Roma was depicted as a stately matron, helmeted and armed (often with a Greek-style helmet), seated on a throne, holding a Victory in her hand and a globe. She is on the coins of every imperial dynasty from Augustus to the fall of the West, and her image was so familiar that it became indistinguishable in later centuries from the Christian iconography of personified cities and saints. The figure of Roma — Roma Aeterna, Eternal Rome — survived the Empire's fall and became one of the great mythic icons of European thought, invoked by every later regime from Charlemagne to Mussolini.


