Fufluns was the Etruscan god of wine, of vegetation, and of the ecstatic worship — the figure equivalent to the Greek Dionysus and the Roman Liber. His name (sometimes Pacha in some inscriptions, perhaps an Etruscan-ization of the Greek Bacchos) appears on numerous mirrors and votive objects, and his cult was particularly developed in the wine-producing regions of central Etruria. Fufluns was depicted in the standard Hellenistic Dionysus iconography — a beautiful, often beardless young man, ivy-crowned, holding a thyrsus and a wine-cup, sometimes accompanied by satyrs and maenads — but with Etruscan particulars. He was sometimes shown with his mother Semla (the Etruscan version of Semele), in scenes that emphasize the family relationship in a way the Greek Dionysus iconography does not.
His worship was ecstatic, involving wine, music, dance, and (in some forms) the breaking of social constraints. The Bacchanalian rites, brought to Rome in the second century BCE and famously suppressed by senatorial decree in 186 BCE (the Senatusconsultum de Bacchanalibus), came through Etruscan mediation; the Roman authorities understood the rites as Etruscan in transmission, and the Etruscan priesthood was implicated in their introduction. Whether the original Etruscan Fufluns-cult was as orgiastic as its Roman descendant or whether the orgiastic character was a Hellenistic-period development is uncertain.
Fufluns had a chthonic dimension that was less prominent in the Greek Dionysus. He was associated with the dead and with the journey of the soul to the afterlife; the wine-cup he held had funerary as well as celebratory significance. Tomb paintings in Etruria depict the dead participating in eternal banquets attended by Fufluns and his retinue, with wine flowing endlessly and the soul released into perpetual celebration. The Greek Orphic and Bacchic mystery cults had similar conceptions of post-mortem felicity, and the connection between the two traditions was probably mediated by the trade between Etruria and the Greek cities of southern Italy.
His cult survived into the Roman period under the name of Liber, the Roman wine-god whose festival on March 17 (the Liberalia) was kept as a coming-of-age rite for young men. Liber's cult drew on both the indigenous Italian and the Etruscan Fufluns and the Greek Dionysus, and represents one of the more thoroughly syncretized of Italian deities; the Etruscan element is hard to disentangle from the others, but it was certainly present.




